For the last 4 days I’ve been attending the SXSW (South by SouthWest) Interactive Conference in Austin, TX. Most people know about the SXSW music festival and the film festival. A few years ago they added an interactive week just before the music week. It’s been the place to be to find the fast moving minds in the interactive arena. Popularizing things like “Twitter” (Messaging) and the “4-hour work week” (book by Tim Ferris)
The next few days I will be posting my notes and thoughts from panels, the experience and the numerous conversations I’ve had with so many great people. I get super hyped up for events of this type because I usually discover the culture of “WE.” And this event more than others, I’ve noticed a sense that the collective “we” are on a mission even greater than commerce. As altruistic and maybe self adulating as that sounds, I’m energized by meeting passionate people who love creating experiences.
Just a quick sneak peek to the highlight. Frank Warren of the PostSecret phenomenon, gave a keynote presentation. A marriage proposal and plea for help ensued, creating an understanding of “Authenticity.” I would describe the theme of this week as my awakening to the Authenticity Revolution.
Think about that and I’ll fill in the blanks in the next few days.
