Benja hearts design. There are plenty of concepts to fascinate me for years to come with understanding how to create elegant design, but there are few, that I continue use time and again and feel have the best resonance of most people. Here are seven plus one of them.
Ockhams’ Razor – Given a choice between functionally equivalent designs, the simplest design should be chosen. (Otherwise stated : if competitors have similar prices, the easier site has a competitive advantage. )
Fitt’s Law – The time required to move to a target is a function of the target size and the distance to the target.
Mapping – A relationship between controls and their movements or effect. Good mapping between controls and their effects results in greater easer of use.
Storytelling – A method of creating imagery, emotions and understanding of events through an interaction between a storyteller and an audience.
Face- ism The ratio of the face to body in an image that influences the way the person in the image is perceived.
Exposure Effect – Repeated exposure to stimuli for which people have neutral feelings will increase the likeability of the stimuli.
Mental Model – People understand and interact with systems and environments based on mental representations developed from experience.
And last but not least I’ve always been a fan of the philosophy behind shaker design. It has been popular topic as of late in my professional circles.
Shaker Design principles include the following ideals:
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” (You can imagine that most Apple products follow these ideals. )
“That is best which works best”
“Beauty rests on utility”
“Simplicity is the embodiment of purity and unity”
Maybe I’m just happy that a people recognized that necessity in designing a chair that leaned back. This would have save some badgering from my mother years ago.