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Posts Tagged ‘Human Cognition’

Benja hearts design. There are plenty of concepts to fascinate me for years to come with understanding how to create elegant design, but there are few, that I continue use time and again and feel have the best resonance of most people. Here are seven plus one of them.

Ockhams’ Razor – Given a choice between functionally equivalent designs, the simplest design should be chosen. (Otherwise stated : if competitors have similar prices, the easier site has a competitive advantage. )

Fitt’s Law – The time required to move to a target is a function of the target size and the distance to the target.

Mapping – A relationship between controls and their movements or effect. Good mapping between controls and their effects results in greater easer of use.

Storytelling – A method of creating imagery, emotions and understanding of events through an interaction between a storyteller and an audience.

Face- ism The ratio of the face to body in an image that influences the way the person in the image is perceived.

Exposure Effect – Repeated exposure to stimuli for which people have neutral feelings will increase the likeability of the stimuli.

Mental Model – People understand and interact with systems and environments based on mental representations developed from experience.

And last but not least I’ve always been a fan of the philosophy behind shaker design. It has been popular topic as of late in my professional circles.

Shaker Design principles include the following ideals:

“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.” (You can imagine that most Apple products follow these ideals. )

“That is best which works best”

“Beauty rests on utility”

“Simplicity is the embodiment of purity and unity”

“Perfection is attained not when there is no longer anything to add, but when there is no longer anything to take away…”
-Antoine DeSaintExupery

Maybe I’m just happy that a people recognized that necessity in designing a chair that leaned back. This would have save some badgering from my mother years ago.

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